Paul, Rih, and Ye are not the combination that anybody would have anticipated to start off the year. Four Five Seconds is a breath of fresh air.
Things I like about the song. Its not EDM. Nothing wrong with that type of music but its influence has permeated into pop culture. In this digital age of over production this song is very simple minus the little bit of autotune Kanye uses its pretty analog. An accoustic and a song. Reminds me of the days when MTV had that show unplugged.
The video follows that theme of simplicity. One location no big costume changes. No club/Party. No strippers or twerking or throwing money in the air and popping bottles.
is it the best video or best song meh, Nah. But its timing is excellent.